Titre original de la page avec la vidéo ci-dessous :
Gestion de la Relation Clients en mode SaaS : comment Luxottica (le fabriquant derrière RayBan) recrée du lien avec son écosystème clients
Vidéo initialement livrée avec son article de mise en avant sur :
http://cafeine.tv/event/7594/luxottica-relation-clients-interactive-intelligence
Allez plus loin dans une stratégie d'influence fondée sur les leviers que sont :
CONTENU ENGAGEANT (dans une perspective LEADS GEN)
SOCIAL SELLING (THOUGHT LEADERSHIP pour vos vendeurs)
Dans le droit fil de ces expertises, nos préconisations portent sur les axes que sont :
le contenu,
la diffusion dans les hubs sociaux appropriés pour prolonger sous forme de conversation,
et la generation de leads grâce à nos technioques d'engagement.
Quelle est la valeur ajoutée d'une diffusion sur nos réseaux sociaux / webTV de décideurs ?
Nos réseaux sociaux diffusent + de 4300 talks et interviews de décideurs qui partagent leurs insights, éclairages, et qui aiguisent l'intérêt et l'attention des autres décideurs, c'est à dire de vos prospects.
--> Vos propres clients ont ce potentiel d'attraction : il faut continuer à capitaliser sur leurs témoignages.
Nos interviews-portraits d'experts
Nos interviews-portraits de décideurs (CMO, Responsables Relation Clients) et d'acheteurs IT sont des outils de "Content marketing" de qualité, réalisés par un animateur aguerri, permettent à vos commerciaux d'engager des conversations de qualité (Social Selling) avec leurs prospects.
--> Les formats courts aux thématiques attractives permettent à vos commerciaux d'attirer l'attention de leurs prospects sur les sujets qui sont d'actualité pour eux.
B2B Starter-pack : notre proposition pour démarrer serait la suivante :
Interviewer vos clients afin de générer des témoignages-vidéo de qualité, engageants et "insightful",
Compléter ces interviews par la vision de votre société sur vos innovations produits,
Diffuser vers nos réseaux sociaux professionnels (6 webTV à minima) : cafeine.tv, techtoc.tv, HRchannel.com etc....
Récupérer les leads naturels sur un landing page brandée à vos couleurs, en nous engageant sur une volume minimum de contacts générés.
Contactez-nous pour en parler ça n'engage à rien :-)
Réalisez vous aussi des témoignages clients pertinents, consultez-nous ici :
http://webcastory.com/corporate/contact/
Ou appelez-nous : le numéro est précisé en pied de page :-)
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in thematic
06-Stratégies d’influence - écosystèmes
within the group
Storytelling et Trust management : notre approche
Where am I?
Une vidéo permet d'authentifier la sincérité de vos clients-ambassadeurs : ici ils ont testé la solution SaaS de Interactive Intelligence et partagent leur retour d'expérience
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